MSU Product Center

The Product Center helps Michigan entrepreneurs develop and commercialize high-value, in-demand products and businesses in food, agriculture, natural resources and bioeconomy. The Product Center offers standard and customized services to its clients.

Product Center counselors work with entrepreneurs to help determine potential customers for a product or service and provide ideas on how to finance the concept. The Product Center can also connect entrepreneurs with experts within or outside MSU for advanced marketing or feasibility studies, assistance with nutrition labeling or processing to meet U.S. Food and Drug Administration requirements.

Specific Product Center services include:
• How to start a home-based food business
• How to start a commercial food business
• Free business counseling
• Recipe commercialization
• Product testing for shelf life
• Food safety plan development
• Label design and nutrition labeling for food products
• Feasibility studies
• Market studies
• Help in meeting regulatory requirements